Practical Ecommerce Features Motor Book Store Founder

Luis Hernandez, Jr., the owner and CEO of auto repair manual provider The Motor Bookstore, was recently interviewed by Practical eCommerce as part of their “Lessons Learned” series.

Hernandez first put up The Motor Bookstore back in 1995 and the initial service was basically an electronic counterpart of a motor bike repair and restoration magazine. Using this medium, he was able to sell some motorcycle books and then this retailing aspect just grew from that starting point. Hernandez managed to break into the e-commerce part of his business in 1997.

Hernandez fondly looks back on his first sale using the then-new e-commerce platform (which was still named MotorcycleBooks.com): “I still remember setting up the site, which was fairly easy through Viaweb,”Hernandez says. “The first order came in that same day, in the evening. I sold a Ducati book — MotorcycleBooks.com was a real business.”

The DeBary, FL-Based company grew enough to accommodate automotive-related material and books as well by 2002. That was when it became TheMotorBookstore.com. An estimated gross revenue of $2.2M was hauled in by the company in 2007, at its peak. Last year, the site grossed some $1.5 million in revenue.

“When we first started the magazine online, it was me, my ex-wife and one part-time employee. It was a little challenging of course financially, but since I am the kind of person who escrows for pretty much everything, I always had enough to cover all expenses and even save some money for future projects. That's how I was able to purchase my first office.

“We kept growing and at one point we had six employees. We’re now reduced down to four. As far as management, I subscribe to the theory of hiring tough and firing easy. We are like a family, where everyone is respected and allowed to do their job. Our people contribute to our goals because they know what we're about. The golden rule I've always had is to hire nice people. We can teach anyone how to sell technical automotive books, but we cannot teach them to be nice. That's something you learn at home.”

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Mercedes Puts Up Online Manual for SLK Class

If you're one of the few fortunate individuals to own a Mercedes-Benz SLK, then you'd be glad to know that you won't have to flip through the contents of your precious vehicle's online repair manual just to find some info about your car. That's because Mercedes-Benz already put up an interactive online owner's manual on its web site for your convenience.

Of course, even if you don't really own an SLK, it's still going to be pretty neat browsing through an owner's manual for a dream car such as this one. This is probably the closest most of us can be to actually owning a high-end Mercedes-Benz vehicle.

Take note, however, that the specs included in the online manual is for the German edition of the car and will refer to regulations in Germany. Additionally, Mercedes-Benz makes it clear that the online version of the manual isn't a direct replacement of the printed owner's manual you'll get when you actually do purchase an SLK from the dealership. SLK owners are advised to contact their dealer to get a printed copy of your ride's manual.

To check out the online manual for SLK vehicles, just point your browsers to this link and browse away.