Luis Hernandez, Jr., the owner and CEO of auto repair manual provider The Motor Bookstore, was recently interviewed by Practical eCommerce as part of their “Lessons Learned” series.
Hernandez first put up The Motor Bookstore back in 1995 and the initial service was basically an electronic counterpart of a motor bike repair and restoration magazine. Using this medium, he was able to sell some motorcycle books and then this retailing aspect just grew from that starting point. Hernandez managed to break into the e-commerce part of his business in 1997.
Hernandez fondly looks back on his first sale using the then-new e-commerce platform (which was still named MotorcycleBooks.com): “I still remember setting up the site, which was fairly easy through Viaweb,”Hernandez says. “The first order came in that same day, in the evening. I sold a Ducati book — MotorcycleBooks.com was a real business.”
The DeBary, FL-Based company grew enough to accommodate automotive-related material and books as well by 2002. That was when it became TheMotorBookstore.com. An estimated gross revenue of $2.2M was hauled in by the company in 2007, at its peak. Last year, the site grossed some $1.5 million in revenue.
“When we first started the magazine online, it was me, my ex-wife and one part-time employee. It was a little challenging of course financially, but since I am the kind of person who escrows for pretty much everything, I always had enough to cover all expenses and even save some money for future projects. That's how I was able to purchase my first office.
“We kept growing and at one point we had six employees. We’re now reduced down to four. As far as management, I subscribe to the theory of hiring tough and firing easy. We are like a family, where everyone is respected and allowed to do their job. Our people contribute to our goals because they know what we're about. The golden rule I've always had is to hire nice people. We can teach anyone how to sell technical automotive books, but we cannot teach them to be nice. That's something you learn at home.”
For the full article, you can visit this link and learn more about the site. We’ll be reviewing it shortly for your convenience.
Showing posts with label free online repair manuals. Show all posts
Showing posts with label free online repair manuals. Show all posts
Monday, March 14, 2011
Thursday, March 10, 2011
Merc C-Class and C-Class Estate Online Manuals Now Up
The current-gen (w204) C-Class and C-Class Estate (s204) get the same online manual treatment as the previously showcased SLK’s. Viewers get detailed information about the vehicle, although you need to remember that the specifications have German standards in mind.
These online manuals are useful for many car owners who may have misplaced their printed copies. Of course, Mercedes-Benz puts it out there that these online interactive manuals aren’t really sufficient replacements for the real thing. There may be some info missing in the online version or some details can only be found on the printed manual.
Still, it’s nice to see Mercedes-Benz really putting customer service at the forefront of its operations. As an added bonus, enthusiasts who may or may not be able to afford the C-Class or C-Class Estate can still ogle the online interactive manuals and perhaps one day they (we? Haha) will be able to purchase the vehicle.
If you’re an owner of these current-gen C-Class vehicles and you’ve lost or misplaced your personal copy of the manual, you can always contact or go to your Merc dealer to inquire about getting a new copy. Don’t hesitate to do so—online repair manuals are good, but the actual owner’s manual is an indispensable resource you’ll need for the times when you have to repair or service your precious car.
Anyway, enough about all of this. Head on over to this link for the C-Class (w204) online interactive owner’s manual, or click this link to view the C-Class Estate (s204) online interactive owner’s manual. We hope you’ll enjoy it!
Friday, March 4, 2011
Alternatives to Online Auto Repair Manuals: Mobile Apps
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| the AutoMD iPhone app |
Well, the good news is that there are plenty of alternative options that you can turn to should you find auto repair manuals (especially those of the online variety) unsatisfactory or not to your liking. For example you can always turn to applications or apps that can be installed in mobile phone operating systems.
One good example of a reliable mobile app is the AutoMD app for iPhone, iPad tablet, and the iPod Touch media device. You can find the app at this link. It's a good all-around tool; there are still many quirks in the app's current version, but most of it is pretty serviceable. The app offers repair estimates, a shop finder, how-to guides that are linked to the AutoMD website, TSB and recall information, and some other stuff that you can access. It's a free app, anyway, so do give it a try if you like. We'll come up with our own review sometime. Maybe when the next version is released, to be fair.
Additionally, some automakers do provide customers with mobile apps that are focused on particular vehicle models, so you get the power of a manual in the comfort of your own mobile device. Plus, most of these are optimized to be written in a language that many will find relatively easy to understand.
If you own a vehicle, you can look up your ride's manufacturer's web site and check if they offer manual information online (like Mercedes-Benz does). You can also check your respective app store to see if the manufacturer also provides mobile apps. We'll tackle more alternative options in the future, so do stay tuned!
Sunday, February 27, 2011
Mercedes Puts Up Online Manual for SLK Class
If you're one of the few fortunate individuals to own a Mercedes-Benz SLK, then you'd be glad to know that you won't have to flip through the contents of your precious vehicle's online repair manual just to find some info about your car. That's because Mercedes-Benz already put up an interactive online owner's manual on its web site for your convenience.
Of course, even if you don't really own an SLK, it's still going to be pretty neat browsing through an owner's manual for a dream car such as this one. This is probably the closest most of us can be to actually owning a high-end Mercedes-Benz vehicle.
Take note, however, that the specs included in the online manual is for the German edition of the car and will refer to regulations in Germany. Additionally, Mercedes-Benz makes it clear that the online version of the manual isn't a direct replacement of the printed owner's manual you'll get when you actually do purchase an SLK from the dealership. SLK owners are advised to contact their dealer to get a printed copy of your ride's manual.
To check out the online manual for SLK vehicles, just point your browsers to this link and browse away.
Take note, however, that the specs included in the online manual is for the German edition of the car and will refer to regulations in Germany. Additionally, Mercedes-Benz makes it clear that the online version of the manual isn't a direct replacement of the printed owner's manual you'll get when you actually do purchase an SLK from the dealership. SLK owners are advised to contact their dealer to get a printed copy of your ride's manual.
To check out the online manual for SLK vehicles, just point your browsers to this link and browse away.
Thursday, February 3, 2011
The Coffee Shop Mechanic
A weird thought crept into my mind just a while ago as I took a cab to work because I have yet to fix my 2008 Ford Taurus, and it has to do with this particular scene you see often, whether in real life or in fiction (films, TV series, sitcoms, even books and short stories). A lone writer is sitting inside a coffee shop (Starbucks, or some other) and he is writing on a notebook or working on his laptop (or netbook, or what have you) while a Venti-sized cup of caramel macchiato lies to his right. Cliché, right?
Well, here’s something that might not be so cliché. Picture the same scene, but this time, it’s not a writer that’s sitting there with his favorite caffeine source. What we have now is an auto mechanic, chilling as he browses through his online repair manuals to see what he has to do to fix a certain issue or to install a replacement component in place of a failed one.
See, that’s the wonder of technology—anyone with the will to learn can use it to make life better or easier. With our easy access to online auto repair manuals, anything is possible. You can even go to the can and take a dump with your laptop in tow. No time wasted!
Not that I’m saying you should troop down to the local coffee shop and leech off their broadband connection over Wi-Fi every time something goes wrong with your car; all I’m saying is that having 24-7 access to online repair manuals, online service manuals and other stuff afforded by your subscription is definitely something you can enjoy practically anywhere there’s an Internet connection.
Plus, the image of the DIY mechanic brushing up on his tech skills in a cozy couch sipping coffee is really quite nice, especially if you’re a mechanic like me who doesn’t really have a comfortable chair in his garage (not even a stool—which reminds me, I should get one when I have extra cash).
See, that’s the wonder of technology—anyone with the will to learn can use it to make life better or easier. With our easy access to online auto repair manuals, anything is possible. You can even go to the can and take a dump with your laptop in tow. No time wasted!
Not that I’m saying you should troop down to the local coffee shop and leech off their broadband connection over Wi-Fi every time something goes wrong with your car; all I’m saying is that having 24-7 access to online repair manuals, online service manuals and other stuff afforded by your subscription is definitely something you can enjoy practically anywhere there’s an Internet connection.
Plus, the image of the DIY mechanic brushing up on his tech skills in a cozy couch sipping coffee is really quite nice, especially if you’re a mechanic like me who doesn’t really have a comfortable chair in his garage (not even a stool—which reminds me, I should get one when I have extra cash).
Monday, January 24, 2011
Cars Need Checkups, Too
I almost forgot that it was our company’s APE today. APE means Annual Physical Examination, which is the company’s way of ensuring it employs people who are well and healthy.
As I was getting all sorts of examinations done—blood chemistry, eye or vision tests, X-rays, the whole gamut—I realized that we are quite similar to cars in this way. People are just like cars, and vice versa. Once in a while, we need to be checked up on—much like the routine periodic maintenance of cars. Every so often, we need to be “fixed,” and so do cars.
While going through the entire APE process, I also thought that there are still many who don’t go out and do the necessary preventive maintenance on their cars. It’s like a physical exam; you check to see if everything’s in great shape, so you can also detect if there’s anything wrong. This way, you can do something about it before it becomes a pain in the butt.
So go check your online repair manuals now and see when your ride is due for its next “checkup.” Your precious ride needs that kind of care and attention so that you can always ensure that it is at its best condition. You’ll enjoy it more if you take care of it properly.
As I was getting all sorts of examinations done—blood chemistry, eye or vision tests, X-rays, the whole gamut—I realized that we are quite similar to cars in this way. People are just like cars, and vice versa. Once in a while, we need to be checked up on—much like the routine periodic maintenance of cars. Every so often, we need to be “fixed,” and so do cars.
While going through the entire APE process, I also thought that there are still many who don’t go out and do the necessary preventive maintenance on their cars. It’s like a physical exam; you check to see if everything’s in great shape, so you can also detect if there’s anything wrong. This way, you can do something about it before it becomes a pain in the butt.So go check your online repair manuals now and see when your ride is due for its next “checkup.” Your precious ride needs that kind of care and attention so that you can always ensure that it is at its best condition. You’ll enjoy it more if you take care of it properly.
Thursday, January 20, 2011
Much Ado about Wiring Diagrams
We mentioned in one post that one of the things you should look for in a good online auto repair manual is the presence of wiring diagrams. This is apart from your standard how-to content, general info, definitions, procedures, illustrations and videos. Why are wiring diagrams such a necessary component of online car repair manuals?
Wiring diagrams are really very useful when you’re dealing with electrical problems on your vehicle. Given the nature of complex automotive systems in this day and age, you’ll definitely encounter some electrical issues sooner rather than later. Complex electrical systems and circuits require a thorough and in-depth resource, and that’s where the electrical diagrams come in.
That is also why you need to get a reliable online auto repair manual service. Better opt for those complete tear-down and rebuild services so you are sure that you really get vehicle-specific information that is 100-percent accurate. You don’t want to mix up your ride’s electrical wiring now, do you?
Anyway, the bottom line is that wiring diagrams are important even if they may not seem like such a deal-breaker at the start. You’ll never know when you need to perform some wiring or rewiring tasks on your ride. The best thing to do would be to stay prepared in that event.
Wiring diagrams are really very useful when you’re dealing with electrical problems on your vehicle. Given the nature of complex automotive systems in this day and age, you’ll definitely encounter some electrical issues sooner rather than later. Complex electrical systems and circuits require a thorough and in-depth resource, and that’s where the electrical diagrams come in.
That is also why you need to get a reliable online auto repair manual service. Better opt for those complete tear-down and rebuild services so you are sure that you really get vehicle-specific information that is 100-percent accurate. You don’t want to mix up your ride’s electrical wiring now, do you?
Anyway, the bottom line is that wiring diagrams are important even if they may not seem like such a deal-breaker at the start. You’ll never know when you need to perform some wiring or rewiring tasks on your ride. The best thing to do would be to stay prepared in that event.
Wednesday, December 22, 2010
Online Auto Repair Manual Reviews: Freeonlineautorepair.com
We’ve already provided a bunch of reviews centered on some of the preeminent paid or premium online car repair manual services on the world wide web, along with some posts pointing to a couple of free online repair manuals. Today, we’ll be setting our sights on a free online auto repair manual site, the aptly named Free Online Auto Repair web site over at http://www.freeonlineautorepair.com/.
The one positive that stood out for us is that the information at freeonlineautorepair.com is organized in a variety of ways. You can browse through listings like Common Diagnostic & Repair Topics, Quick Tips for cars and trucks, and an alphabetically arranged Repair Directory.
The Repair Directory is perhaps the most useful for many who are looking for something close to a repair manual specific to particular makes and models. Just click on the link to your vehicle’s make and you’ll be taken to a page that lists all the site’s entries featuring that automobile manufacturer. There are some active links for certain vehicle models, although it’s more of a hit or miss thing here. You can also find some pieces of general reference material that you can use, like tip and tricks for general automotive care and maintenance and a fancy online PDF glossary of car-related terms.
Perhaps the biggest drawback even with the seemingly numerous listings is that the information can be really limited. The coverage isn’t very comprehensive, with only a few entries included for some makes. Well, what can you do? It’s a free site. You’re in luck if you can find what you need in their listings.
When push comes to shove, freeonlineautorepair.com is not the best automotive repair resource on the Internet, and it certainly won’t be an alternative for premium auto repair manuals that you can use for comprehensive data. Still, there are some features on the site that you can use, albeit only a very limited amount.
The Repair Directory is perhaps the most useful for many who are looking for something close to a repair manual specific to particular makes and models. Just click on the link to your vehicle’s make and you’ll be taken to a page that lists all the site’s entries featuring that automobile manufacturer. There are some active links for certain vehicle models, although it’s more of a hit or miss thing here. You can also find some pieces of general reference material that you can use, like tip and tricks for general automotive care and maintenance and a fancy online PDF glossary of car-related terms.
Perhaps the biggest drawback even with the seemingly numerous listings is that the information can be really limited. The coverage isn’t very comprehensive, with only a few entries included for some makes. Well, what can you do? It’s a free site. You’re in luck if you can find what you need in their listings.
When push comes to shove, freeonlineautorepair.com is not the best automotive repair resource on the Internet, and it certainly won’t be an alternative for premium auto repair manuals that you can use for comprehensive data. Still, there are some features on the site that you can use, albeit only a very limited amount.
Wednesday, December 8, 2010
We Love Online Repair Manuals
As you can probably tell from the very name of this blog, we here all love online auto repair manuals. What can best explain this profound, unapologetic affection for online car repair manuals?
Well, it’s not really one thing or another, but rather something that has gradually crept up into my consciousness as a DIY enthusiast and a fanboy of cars and customization (and yeah, having done quite the number of repair tasks as well over the years also has a lot to do with it).
See, most people know things thanks to experience. It’s the same way with mechanics and enthusiasts. Having worked on vehicles for years, you get to have a certain idea or maybe even a feel for your car, so you’ll have some kind of instinct when something goes wrong. But what if you’re just starting out? Or even if you’re experienced, but you’re performing a repair job on a new car or some model that you’ve never had the chance to work on before?
This is where online repair manuals come in. They offer something like the ABCs of vehicle repair. They give us instructions to follow, tell us the probable reason why something is not working, and there are even some nifty pictures that make it easier for many of us.
What’s better than online repair manuals? Well, that can be none other than FREE online auto repair manuals. If you’re only going to use something once or twice, why pay for it? So long as you have some decent research skills using Google, Bing or whichever search engine you prefer, you’ll be able to find one in no time. And you don’t have to spend a single cent.
So those are just some of the reasons why we love online repair manuals. There are plenty more, but we don’t want this to be a tl;dr post or anything. Besides, a lot of us still have some early Christmas shopping to do, right?
Well, it’s not really one thing or another, but rather something that has gradually crept up into my consciousness as a DIY enthusiast and a fanboy of cars and customization (and yeah, having done quite the number of repair tasks as well over the years also has a lot to do with it).
See, most people know things thanks to experience. It’s the same way with mechanics and enthusiasts. Having worked on vehicles for years, you get to have a certain idea or maybe even a feel for your car, so you’ll have some kind of instinct when something goes wrong. But what if you’re just starting out? Or even if you’re experienced, but you’re performing a repair job on a new car or some model that you’ve never had the chance to work on before?
This is where online repair manuals come in. They offer something like the ABCs of vehicle repair. They give us instructions to follow, tell us the probable reason why something is not working, and there are even some nifty pictures that make it easier for many of us.
What’s better than online repair manuals? Well, that can be none other than FREE online auto repair manuals. If you’re only going to use something once or twice, why pay for it? So long as you have some decent research skills using Google, Bing or whichever search engine you prefer, you’ll be able to find one in no time. And you don’t have to spend a single cent.
So those are just some of the reasons why we love online repair manuals. There are plenty more, but we don’t want this to be a tl;dr post or anything. Besides, a lot of us still have some early Christmas shopping to do, right?
Monday, December 6, 2010
The Best Things in Life aren’t Free
We know; the saying actually goes “the best things in life are free.” The fact is, that’s not true a lot of times. When you consider the context of online auto repair manuals, it can hold true for some, and not for others.
Sometimes, it depends on how diligent and crafty you can get when it comes to your Google search terms. Sometimes, it depends on how lucky you are that someone somewhere decided to scan his or her copy of an automotive manual or a car repair guide and uploaded it to the Internet. Sometimes, you won’t even have to go through all that trouble because your good ol’ local library has auto repair manuals (whether it’s a book or a CD-ROM) in their catalog. Sometimes, your trusted mechanic will have all the answers and—if you’re really lucky and friendly—he might give you the info and advice for free.
Still, there are times when you just won’t be able to find free online repair manuals for your particular vehicle, or the one you find just doesn’t explain your current troubles and issues. In such cases, the best recourse is to just buy the repair or service manuals off licensed retailers or from online repair manual providers.
Subscriptions to or orders for online car repair manuals are worth the investment, though—especially if you see your vehicle as more than just a vehicle. The price you’ll pay for a book or an annual subscription to an online repair manual is definitely small compared to the hefty repair and maintenance fees you might have to pay if you don’t want to do such tasks on your own.
So, yeah, sometimes the best things in life simply aren’t free. That doesn’t mean they’re not worth spending on, however. If you’ve got enough left on your car budget and you really want to save on mechanic fees, try checking out your online repair manual options now and hopefully come to a decision on which one to subscribe to.
Sometimes, it depends on how diligent and crafty you can get when it comes to your Google search terms. Sometimes, it depends on how lucky you are that someone somewhere decided to scan his or her copy of an automotive manual or a car repair guide and uploaded it to the Internet. Sometimes, you won’t even have to go through all that trouble because your good ol’ local library has auto repair manuals (whether it’s a book or a CD-ROM) in their catalog. Sometimes, your trusted mechanic will have all the answers and—if you’re really lucky and friendly—he might give you the info and advice for free.
Still, there are times when you just won’t be able to find free online repair manuals for your particular vehicle, or the one you find just doesn’t explain your current troubles and issues. In such cases, the best recourse is to just buy the repair or service manuals off licensed retailers or from online repair manual providers.
Subscriptions to or orders for online car repair manuals are worth the investment, though—especially if you see your vehicle as more than just a vehicle. The price you’ll pay for a book or an annual subscription to an online repair manual is definitely small compared to the hefty repair and maintenance fees you might have to pay if you don’t want to do such tasks on your own.
So, yeah, sometimes the best things in life simply aren’t free. That doesn’t mean they’re not worth spending on, however. If you’ve got enough left on your car budget and you really want to save on mechanic fees, try checking out your online repair manual options now and hopefully come to a decision on which one to subscribe to.
Saturday, December 4, 2010
Online Repair Manuals: Bikes and ATVs
Cars, SUVs and trucks aren’t the only ones that have online repair manuals. If you own a bike or an all-terrain vehicle (ATV) or a utility terrain vehicle (UTV), you can also avail of many online vehicle repair manuals for your specific machine.
While online repair manuals for motorcycles and ATVs may not seem as common as those of their more illustrious counterparts, but the truth is that there are many sites out there that you can use to gain information on various topics relating to the repair and servicing of your bike or quad.
Just like with automobiles, you can also find free online repair manuals for your motorcycle. These bike repair manuals and ATV repair manuals offer a good resource for your DIY and repair efforts, and the best part is you don’t have to pay a single cent to access the manuals via subscription or to download PDF files of actual manuals. An example here again is a web site that we’ve discussed before: FixYa, which has a motorcycle category.
While bikes and quads may have systems that are less complicated compared to cars, some issues can still be tricky to figure out and solve. That’s where online manuals come in. Just grab your laptop or turn on your PC, then log on to the Internet and you’ll have ready access to troubleshooting procedures and suggested fixes.
Whether you’re driving a top-of-the-line Harley or going off-road on your ATV, getting an online repair manual is a great way to ensure that any future repair or maintenance tasks can be accomplished easier, faster and with less hassle. With reliable workshop manuals and repair manuals to guide you and help you in tough situations, going the DIY route can prove to be much more fun and fulfilling. Plus, you get to shave off all those expensive repair costs by doing tasks yourself.
While online repair manuals for motorcycles and ATVs may not seem as common as those of their more illustrious counterparts, but the truth is that there are many sites out there that you can use to gain information on various topics relating to the repair and servicing of your bike or quad.Just like with automobiles, you can also find free online repair manuals for your motorcycle. These bike repair manuals and ATV repair manuals offer a good resource for your DIY and repair efforts, and the best part is you don’t have to pay a single cent to access the manuals via subscription or to download PDF files of actual manuals. An example here again is a web site that we’ve discussed before: FixYa, which has a motorcycle category.
While bikes and quads may have systems that are less complicated compared to cars, some issues can still be tricky to figure out and solve. That’s where online manuals come in. Just grab your laptop or turn on your PC, then log on to the Internet and you’ll have ready access to troubleshooting procedures and suggested fixes.
Whether you’re driving a top-of-the-line Harley or going off-road on your ATV, getting an online repair manual is a great way to ensure that any future repair or maintenance tasks can be accomplished easier, faster and with less hassle. With reliable workshop manuals and repair manuals to guide you and help you in tough situations, going the DIY route can prove to be much more fun and fulfilling. Plus, you get to shave off all those expensive repair costs by doing tasks yourself.
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